Pham, D.D.T., Nguyen, T.B.Y., Duong, H.A. and Tran Nguyen, H.H. 2026. The Influence of Digital Marketing Content and Technological Innovation on Purchasing Intention of University Students in Ho Chi Minh City. TTU Journal of Science. 1, 3 (Sep. 2026), 24–35. DOI:https://doi.org/10.53901/tjs.2026.v01.issue03.art04.